Hey, I’m Darcy, a senior graphic designer with over 10 years’ experience across branding, creative direction, print, editorial and experiential design. I specialise in brand strategy and visual identity, with a strong focus on building clear, scalable design systems.

Working primarily in-house, I’ve built brands from scratch and led complex multi-brand rollouts. Beyond design, I founded a diversity network within a 75,000+ employee business, representing ethnicity and helping deliver real, lasting change across the organisation.

I’m currently working at Mitie, shaking things up in the (very boring) FM sector. I lead brand campaigns and oversee the development of Mitie’s branding system, from defining guidelines and building brand assets to managing libraries and driving consistent adoption company-wide.