Off Duty

The other side of the practice. Freelance and personal work, made on my own terms

BRANDING | EVENTS

Short ‘n’ Sweet Social

What started off as a bit of an unorganised events team turned into a more structured events business with a clear direction.

I joined when a friend was stuck on what to do next with the brand. I loved the name, but it needed some personality and a proper direction. So I gave switched it up a bit and focussed on three directions pub quizzes, karaoke and, in keeping with its roots, games nights. I also helped with getting some small influencers to host the nights and create a concrete pitch deck to send to small businesses for some sponsorships.

We ran 10 pub quizzes, 4 games nights and 2 karaokes before we had to pause for personal reasons.

“Short n Sweet Volumes” event poster for Pubquiz at Cottons Shoreditch, displayed on a graffiti-covered wall in London.
Collage of red and black pub quiz event posters featuring headphones, QR codes, and details for a February 18 event at Cotton's Club Shoreditch in London.
Social media mockup featuring colorful Pub Quiz and Short N Sweet event flyers on a smartphone and Instagram-style posts

BRANDING | TWITCH

ThisisDarcy - Twitch

A personal hobby that turned into a side project. I set up a YouTube and Twitch channel to play and stream video games and connect with other creators.

I researched how to start a channel properly, then built a flexible brand that works across every part of it. I’m still learning as I go, like making intro reels and editing videos. There’s always something to improve on the brand, and I’m having fun learning about the gaming industry along the way.

Laptop displaying a YouTube channel page for ThisIsDarcy against a purple and blue gradient background.
Colorful illustrated woman beside neon text reading “Sorry I’m offline,” with social media handles on a dark starry background
Streamer wearing headphones in a webcam overlay beside a snowy mountain landscape with a silhouetted video game character.

BRANDING, EARLY DEVELOPMENT

Fruit Tree Media: A film production company

A fast-growing production company needed a full brand and development strategy so they could present themselves as the professionals within the industry.

The brand had to be simple but still capture their ethos: pairing experienced and inexperienced filmmakers, and offering training and support through talent labs, networking and promotion.

I built it around the symbolism of a pear tree: longevity, growth, the female form in art, and the way a cut tree reveals many stories in its rings.

This was in early development and didn’t progress into a solid brand identity.

Laptop displaying a creative media portfolio website with a collage of portraits, performers, cityscapes, and lifestyle photography
Abstract black-and-white graphic with looping concentric curved lines
Four colorful contour-line icons labeled Develop, Discover, Support, and Direct on a black background.
Four colorful contour-line icons labeled Develop, Discover, Support, and Direct on a black background.

BRANDING

Comma Gain: A bidding consultancy

A bid writing and management support consultancy is needed to stand out against other freelancers within the industry.

The client was open to various creativity but wanted the brand to be professional and playful. We explored various approaches with the clients strong push for bold colours and negative space.

Bold graphic design collage promoting clear, jargon-free sales messaging, featuring the phrase “It’s easy to miss these” and DE&I marketing text.
Office door sign reading “COMMA GAIN” with an abstract geometric logo
Three Instagram-style social media post designs by Commagain featuring bold red, navy, and beige geometric graphics and marketing text.
Branded letterhead mockup for Comma Gain with a stylized G logo, placeholder address and letter text, and a dark blue logo card.