Mitie:
Decarbonisation, Delivered
Mitie made decarbonisation of their built environment and fleet simple. Breaking down barriers so they can save money, reduce carbon, and ensure the energy security. It’s time for Mitie Plan Zero – Decarbonisation, Delivered.
Our strategy was to utilise customer insight to develop a simplified easy to buy decarbonisation offering that would help our customers and the wider industry in committing to, and achieving, ambitious net zero targets.
Full creative direction, new visual concept, delivery of all campaign assets across paid, social, email, events and content, including video scripting and press ads.
ROLE
Lead Designer
SCOPE
Demand-led Generation, Integrated Campaign
DELIVERABLES
Campaign look and feel, Campaign video, Campaign ads, Stakeholder events and other branding assets